By Lynn O’Shaughnessy
January 17, 2013 / 1:52 PM / MoneyWatch
(MoneyWatch) What does it take to have a hugely successful team in college football?
Spending insane amounts of money at the expense of your own students, for one. And if you want to know who the biggest offenders are, I can sum it up in a three-letter word: SEC.
The universities in the Southeast Conference, which pride themselves on their juggernautfootball programs, spend more than 12 times as much on their athletes as they do on their students who hope to walk out of their schools with a degree. (And too many of their students never graduate.)
Eye-opening new study
According to a new damning report by the Delta Cost Project at the American Institutes for Research, the universities in the SEC in 2010 spent a median of $163,931 per athlete versus $13,390 per student for academic programs. The SEC spent 60 percent more on its jocks than the PAC-10, (now the PAC-12) and 40 percent more than the Big Ten schools.
<p>The <a href="http://www.big12sports.com/">Big 12</a> schools are the second worst offenders. They blow more than nine times as much per athletes ($131,286) versus the students who watch football on the couch. It's nauseating how much money the schools in most conferences sink into their athletic programs.
Athletic and academic spending by conference
Here is the Delta Project’s rundown of the money that athletic conferences are spending on their athletes:
The myth about big-time sports programs
Athletic directors and coaches, who are getting rich on the backs of athletes, want you to believe that football and elite basketball programs are money machines that more than cover their expenses and subsidize wimpy sports like tennis and golf. At most schools this is not true.
This fixation on building football and basketball juggernauts does have its costs. According to the study, less than a quarter of the Division I programs in the FBS generate enough revenue to cover their own expenses.
Why the money suck?
In 2010, schools sunk $6 billion dollars in its Division I sports teams and these costs continue to spiral. Why are sports, particuarly football and basketball, such a money suck? The researchers suggested these main culprits:
- Multimillion-dollar coaching contracts
- Demand for more staff and better facilities.
- Rising cost of athletic scholarships to keep up with rising tuition
Forgetting the real purpose of college
For many institutions, spending on athletics is sacrosanct, even when academic spending (such as for faculty pay and academic programs) is being cut or frozen. The Delta Project also notes that studies have shown that the schools don’t enjoy any sustained admissions benefit for having winning football teams and most recent studies show no connection between alumni contributions and athletic success.
SEC vs. Big 10 Schools
Schools in the SEC and other conferences lose big time in the most important area of all: educating students.
According to the latest federal statistics, the University of Alabama, which crushed the University of Notre Dame in this month’s BCS National Championship Game, only managed to graduate 37.9 percent of its students in four years. Notre Dame graduated 90 percent.
Which school would you rather attend if you were serious about getting a degree?
Of course, ‘Bama fans might say that’s not a fair comparison since Notre Dame is a private institution.
Okay, let’s look at how four-year graduation rates at some SEC schools such the University of Mississippi (33.9 percent), University of Tennessee (30.6 percent), Louisiana State (26.2 percent) and Auburn (35.7 percent) compare with some Big Ten schools such as the University of Michigan (72 percent), University of Illinois (67.4 percent), Penn State (62.3 percent), Indiana University (49.5 percent), and Ohio State (48.6 percent). When you focus on graduation rates among these two conferences, it’s a rout.
Wouldn’t it be great if the SEC, as the alpha dog, and the other conferences decided to stop the spending insane amounts on football and focus on what’s really important – educating students. Unfortunately, I don’t see that happening. And the real victims are taxpayers and the students who watch those Saturday football games.
First published on January 17, 2013 / 1:52 PM
<p> © 2013 CBS Interactive Inc.. All Rights Reserved. </p> Lynn O'Shaughnessy<img src="image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2080%2080'%2F%3E" alt="suzanne-lucas220x140.png " height="80" width="80" /><p><a href="https://www.cbsnews.com/search/author/lynn-o%27shaughnessy/">View all articles by Lynn O'Shaughnessy on CBS MoneyWatch»</a> <br />Lynn O'Shaughnessy is a best-selling author, consultant and speaker on issues that parents with college-bound teenagers face. She explains how families can make college more affordable through her website <a href="http://www.thecollegesolution.com/" target="_blank" rel="noopener noreferrer">TheCollegeSolution.com</a>; her financial workbook, <a href="http://www.thecollegesolution.com/buy/" target="_blank" rel="noopener noreferrer">Shrinking the Cost of College</a>; and the new second edition of her Amazon best-selling book, <a href="http://www.amazon.com/dp/0132944677" target="_blank" rel="noopener noreferrer">The College Solution: A Guide for Everyone Looking for the Right School at the Right Price</a>.